Pinstriped suits and gangster hats were popping up here and there, looking like they walked right off a period movie set. Long-waisted dresses, often with an overblouse, replaced the fitted waistline and full skirt. For evening wear, skimpy chiffon baby-doll dresses with spaghetti-straps were popular, as well as the "cocktail dress", which was a close-fitting sheath, usually covered in lace with matching long sleeves. Head coverings changed dramatically towards the end of the decade as men's hats went out of style, replaced by the bandanna , if anything at all. Women's trousers came in a variety of styles:
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Corsets, seamed tights, and skirts covering the knees were no longer fashionable. The idea of buying urbanized clothing that could be worn with separate pieces was intriguing to women of this era. In the past, one would only buy specific outfits for certain occasions.
Starting in , youth culture began to change musically and Mod culture shifted to a more laid back hippie or Bohemian style. Hosiery manufacturers of the time like Mary Quant who founded Pamela Mann Legwear combined the "Flower Power" style of dress and the Pop Art school of design to create fashion tights that would appeal to a female audience that enjoyed psychedelia. Both men and women wore frayed bell-bottomed jeans, tie-dyed shirts, work shirts, Jesus sandals, and headbands.
Women would often go barefoot and some went braless. The idea of multiculturalism also became very popular; a lot of style inspiration was drawn from traditional clothing in Nepal, India, Bali, Morocco and African countries.
Because inspiration was being drawn from all over the world, there was increasing separation of style; clothing pieces often had similar elements and created similar silhouettes, but there was no real "uniform". Fringed buck-skin vests, flowing caftans, the "lounging" or "hostess" pajamas were also popular. Long maxi coats, often belted and lined in sheepskin, appeared at the close of the decade. Animal prints were popular for women in the autumn and winter of Women's shirts often had transparent sleeves.
Psychedelic prints, hemp and the look of " Woodstock " emerged during this era. In general, urban Indian men imitated Western fashions such as the business suit. This was adapted to India's hot tropical climate as the Nehru suit , a garment often made from khadi that typically had a mandarin collar and patch pockets. From the early s until the mid 60s, most Indian women maintained traditional dress such as the gagra choli , sari , and churidar. At the same time as the hippies of the late 60s were imitating Indian fashions, however, some fashion conscious Indian and Ceylonese women began to incorporate modernist Western trends.
During the late 60s, there was a backlash by radical feminists in America against accouterments of what they perceived to be enforced femininity within the fashion industry. Instead, these activists wore androgynous and masculine clothing such as jeans, work boots or berets. Black feminists often wore afros in reaction to the hair straighteners associated with middle class white women.
At the feminist Miss America protest , protestors symbolically threw a number of feminine fashion-related products into a "Freedom Trash Can," including false eyelashes, high-heeled shoes, curlers, hairspray, makeup, girdles , corsets , and bras  which they termed "instruments of female torture". During the early s, slim fitting single breasted continental style suits and skinny ties were fashionable in the UK and America.
Mens hats, including the pork pie hat and Irish hat , had narrower brims than the homburgs and fedoras worn in the s and earlier. During the mid s, hats began to decline  after presidents John F. Kennedy and Lyndon B. Johnson appeared in public without one.
Ivy League fashion , the precursor to the modern preppy look, was desirable casual wear for middle class adults in America during the early to mid 60s. Typical outfits included polo shirts , harrington jackets , khaki chino pants , striped T-shirts, Argyle socks , seersucker or houndstooth sportcoats , sweater vests , cardigan sweaters , Nantucket Reds , basketweave loafers, Madras plaid shirts, and narrow brimmed Trilbys sometimes made from straw.
In America and Australia, surf rock went mainstream from —66, resulting in many teenage baby boomers imitating the outfits of groups like The Beach Boys. Pendleton jackets were common due to their cheapness, warmth and durability. Design wise the surf jacket suited popularly with nonchalance, warmth for coastal Californian climate, and utility pockets for surf wax and VW car keys, two surf essentials Pendleton Woolen Mills.
The Pendleton Surf Jacket expanded upon Fifties pop cultural fashions, however new in its relaxed, intangibly cool vibe. The surf jacket split from the tough guy rock 'n' roll teen, and mellowing leather's rock attitudes to woolen plaids.
Following Rock n Roll 's decline where rebels without causes, " Greasers " and "Beats"; dressed down in inappropriate daywear to denounce conformity, Sixties youth, inventors of Surf Fashion, expressed more nomadic and hedonically in this "dress down" style. Surf styles mainstreamed into fashion when Soul Surfers wanted to make livings in surfing associated careers.
They opened businesses that expanded selling surf products into selling surf clothing. These surfer entrepreneurs proliferate surf fashion by mixing their lifestyles into casual wear. As surfers banded over localism , plaid and striped surf jackets gained relevancy. Teens wore them to proclaim surf clubs; what beach they were from, and where they surfed. For a surfer though, it is curious why a woolen plaid jacket paired with UGG boots , and not the board-short or aloha shirt identified the surfer.
The Pendleton plaid , originally worn by loggers , hunters and fishermen, was a common item of casual wear for American men of all classes before the British invasion. For the youth of the 60s, however, the plaid Pendleton signified counterculture , and tribal seamen style translated from Welsh folklore, rebellious Scots Highlanders , and rugged American frontiersmen Bowe.
The Sixties invented the Californian Cool style, by relaxing style to escape Cold War meltdowns with Polynesian fascinations, bridging the macho s teen towards s Hippie style. The Cold War's tense political context conceived Surf Fashion as a way to relax and escape established violence. California, the birthplace of American Surfing, also produced much of the technology experimentations used in the nuclear space race.
Caltech designers in Pasadena were designing nuclear arms for day jobs, and were surfing at night. The modern surfboard design itself originates from the military industrial complex's product development, where the Manhattan Project's Hugh Bradner also designed the modern neoprene wetsuit Inside the Curl. Californian engineers for the Cold War were also surfing and equally engineering that fashion. Just as the Bikini 's name comes from a nuclear test site, Surf fashion in this era consistently references the Cold War context.
Surfing became an attractive fashion identity in this era because it perpetuates adolescence, and the pursuit of pleasure in times of anxiety and paranoia. In a teenage driven culture, which aimed to ignore establishment conflicts, surfers mused Hawaii and its associated tiki culture as a place of escape with tropical paradises as the antithesis to modern society. This sustained Hawaiian flora and fauna patterns' in fashion its attraction.
The Sixties Surfer was not the first to escape violence or revolutionize the pursuit of happiness through Polynesian fascination. Accounts of Thomas Jefferson theorize that his exposure to the surfer image in South Pacific travel journals influenced his imagined Pursuit of Happiness Martin D.
Additionally, as Californian water inspired lifestyles influenced fashion, many guys improvised their own faded jeans using chlorine from backyard swimming pools. The leaders of mids style were the British. The Mods short for Modernists adopted new fads that would be imitated by many young people. Mods formed their own way of life creating television shows and magazines that focused directly on the lifestyles of Mods.
It was not until , when the Modernists were truly recognized by the public, that women really were accepted in the group. Women had short, clean haircuts and often dressed in similar styles to the male Mods. The Mods' lifestyle and musical tastes were the exact opposite of their rival group, known as the Rockers. The rockers liked s rock-and roll, wore black leather jackets, greased, pompadour hairstyles, and rode motorbikes.
The look of the Mods was classy. They mimicked the clothing and hairstyles of high fashion designers in France and Italy, opting for tailored suits that were topped by anoraks. They rode on scooters, usually Vespas or Lambrettas. Mod fashion was often described as the City Gent look. The young men  incorporated striped boating blazers and bold prints into their wardrobe. The late 60s to early 70s witnessed the emergence of the hippie counterculture and freak scene in Britain, Australia, New Zealand and America.
Middle class youths of both sexes favored a unisex look with long hair, tie dye and flower power motifs, Bob Dylan caps , kurtas , hemp waistcoats, baja jackets , bell bottoms , sheepskin vests, western shirts and ponchos inspired by acid Westerns , sandals, digger hats , and patches featuring flowers or peace symbols. By , the space age mod fashions had been gradually replaced by Edwardian influenced style, with men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats and shirts with frilled collars.
Their hair worn below the collar bone. Rolling Stones guitarist Brian Jones epitomised this "dandified" look. Due to the colorful nature of menswear, the time period was described as the Peacock Revolution , and male trendsetters in Britain and America were called " Dandies ," " Dudes ," or "Peacocks. Business suits were replaced by Bohemian Carnaby Street creations that included corduroy , velvet or brocade double breasted suits, frilly shirts , cravats, wide ties and trouser straps, leather boots, and even collarless Nehru jackets.
The slim neckties of the early 60s were replaced with Kipper ties exceeding five inches in width, and featuring crazy prints, stripes and patterns. Women's hair styles ranged from beehive hairdos in the early part of the decade to the very short styles popularized by Twiggy and Mia Farrow just five years later to a very long straight style as popularized by the hippies in the late s.
Between these extremes, the chin-length contour cut and the pageboy were also popular. The pillbox hat was fashionable, due almost entirely to the influence of Jacqueline Kennedy , who was a style-setter throughout the decade. Her bouffant hairstyle, described as a "grown-up exaggeration of little girls' hair", was created by Kenneth.
During the mid and late 60s, women's hair styles became very big and used a large quantity of hair spray, as parodied in the musical Hairspray. The most important change in hairstyles at this time was that men and women wore androgynous styles that resembled each other. In the UK, it was the new fashion for mod women to cut their hair short and close to their heads. For professional men born before , the side parted short back and sides was the norm in the UK, Europe and America from the early 60s until the end of the decade.
Black men usually buzzed their hair short or wore styles like the conk , artificially straightened with chemicals. Blue collar white men, especially former military personnel, often wore buzzcuts and flat tops during the summer.
During the early to mid 60s, rebellious Irish-American , Italian-American and Hispanic teens influenced by the greaser subculture often wore ducktails , pompadours and quiffs. Due to the influence of mod bands like the Beatles or the Rolling Stones , mop-top hairstyles were most popular for white and Hispanic men during the mid 60s.
Facial hair, evolving in its extremity from simply having longer sideburns, to mustaches and goatees, to full-grown beards became popular with young men from onwards. Head coverings changed dramatically towards the end of the decade as men's hats went out of style, replaced by the bandanna , if anything at all. As men let their hair grow long, the Afro became the hairstyle of choice for African Americans.
They started to believe that by allowing their hair to grow in its nature state without chemical treatments, they would be accepting their racial identities. First Lady Jacqueline Kennedy wearing a red wool dress with matching jacket. She was a fashion icon in the early s. Singer and actress Barbra Streisand in wearing a top with a crew-neck. Her hair is teased at the crown. Graciela Borges , Argentine fashion icon of the s, wearing a fur coat, bouffant hair and winged eye liner.
Audrey Hepburn in a scene from the comic thriller Charade dressed by Givenchy Colleen Corby , teenaged supermodel of the mids. In , sleeveless shift dresses were popular with women. American girl wearing a mini skirt and patterned tights , Philippine first lady Imelda Marcos with U. Johnson while sporting her iconic bouffant hairstyle, Fashion model from Leipzig , GDR wearing a wool suit trimmed with fur and a matching fur hat, Woman at a Singapore zoo, Note her Pucci-style print dress.
East German politicians wearing horn rimmed glasses , cat eye glasses , and wire rimmed glasses , late s. Two men at the Woodstock Festival , Boy with a mop top hair cut, Singer Maria Muldaur in , wearing a gypsy-style kerchief and hoop earrings. From Wikipedia, the free encyclopedia. Young woman in Florida , Young woman wears her hair in a pageboy flip, Dress by Paco Rabanne , The popular " dandified " male fashion in Redtube February 13, Retrieved March 27, Archived from the original on March 1, Fear and fashion in the Cold War.
From less is more to youthquake. A visual guide to the history, language, and practice of fashion. Retrieved October 30, , from http: In Fifty Fashion Looks that Changed the s pp. How fashion's most daring hemline came to be.
The history of miniskirt. The Development of Costume. Sex and the Single Girl. In Joanne Entwistle and Elizabeth B. The Guinness Guide to 20th Century Fashion. The cosmetics industry reflected the fragile, feminine look that had come into fashion. Pale lipsticks and nail polish replaced the vivid shades for the sought after natural look. Hair was no longer curly, but merely waved to follow the contour of the head.
Eyebrow brushing bangs became the trademark of the young, along with hair bows work front, rear and off-center. Textured stockings were very popular in Winter also saw the revival of fuller skirts, smaller coiffed heads under close-fitting hats and the return of the ball gown.
For men, the accent was on youthful appearance. Suit colors were lighter and brighter. Suit coats and sport jackets were shorter, with wider lapels. Trousers were often uncuffed. A wider stripe appeared on shirts and striped were popular in sweaters. Vintage Poor Boy Sweater Ad. A fashion revolution broke out in London, and for the the first time a British fashion invasion stormed NYC. In the US, Pop Art popped into style. Then along came Op Art, which opened up a whole new world.
Women dressed to match Op Art paintings, with their stripes, checks and wavy line prints. Dressed were divided geometrically by intersecting bands and brightened by contrasting blocks of color. Rounded toed shoes became more prominent. Straps were evident, heels were open, sides were pared down to add to the look of leggy young elegance. Heels continued in the low to medium height range.
Another fad caught on in the dressing gown space. Cristobal Balenciaga designed a gown with one bare shoulder and it caught on like crazy. Even Jackie O got into the mix. Accessories included over-the-shoulder handbags and gaudy jewelry, which ranged from antique pins like Bakelite pins to modern styled geometric earrings.
Young men also went Mod via low slung, wide belted, skinny, fitted pants, to which they added extra-wide, flashy printed ties that contrasted with the wallpaper floral prints of their shirts. American youth became infatuated with the exotic, off-beat image, using it as a means of differentiating themselves from the adult generation. Miniskirts were adopted to more conservative styles with the length modified to two inches above the knee.
The new short-skirt fashion resulted in mixed emotions everywhere. Women borrowed suit styles from men. The military look was also popular. Army pockets, brass buttons, epaulets, and trench coat treatments were featured on coats, suits and sportswear. Twiggy was a fashion sensation.
Women also wore peekaboo fishnets, spidery weaves and lace. Not only did they provide smoothness from hip-to-toe, but they also eliminated the possibility of garter show.
Women also fancied high boots as a fashionable way to cover up their legs. High-rise stretch vinyl and patent leather provided a glove-like fit. They also wore shiny black and brown boots that stretched to the knees. Youth continued to set the pace for fashion. In addition to leg, the fashion world fell in love with Twiggy, the skinny year-old British model who burst upon the scene, adorned every magazine cover and brought the age of the mini-mod to the forefront.
Her success was controversial at the time. To some, she was an insult to the female figure, while other lavished her fresh, new look. Her slightly androgynous look blurred the lines between genders. Another interesting development in Accessories consisting of metal squares, nailheads, rattling chains, zippers, brass buttons, clamps were something new. The chain belt was another important accessory.
Turtleneck sweaters were an important trend, eliminating the need for a tie. The more daring sported a turtleneck under dinner jackets for a casual elegance. People were creating their own styles to match their personalities and mood. Accessories dominated the outfit, often times overpowering the clothes in importance.
The new attitude was a reaction to the mini-dress of recent years, whose lack of fabric alone gave women less fashion real estate to work with. Western-type shirts were very popular with the younger crowd. Women would tuck them into Dirndl skirts for a fun look. Unfortunately for the fashion world, the midi skirt never caught on. It ended up being one of the biggest misses in recent fashion history. The Bonnie and Clyde movie triggered nostalgia for the s.
Pinstriped suits and gangster hats were popping up here and there, looking like they walked right off a period movie set. The most colorful, loud and expressive trends evolved from the outfits scavenged from thrift stores by hippies. Even affluent women adopted the hippie look in lavish fabrics, furs and jewels.
It was a nomadic mix of ethnic and legend-inspired garb. Gaucho pants, meditation shirts and, especially, vests. Paris finally had to accept what had happened. Designers could no longer pay the bills designing for the affluent. Saint Laurent led the way with his ready-to-wear collection.
Balenciaga shocked the fashion world with his retirement in May. Pants, celebrated for their versatility, were getting wider legs and softer. Women loved topping them with a color, ethnic-inspired tunic. Male fashions in reflected the growing tendency to mix and match a wide variety of materials, styles and accessories. Tailored suits gave way to a unprecedented array of daring styles. Men wore turtlenecks, Nehru jackets and jeweled pendants.
Even bright madras plaids were challenged by the flower-splashed resort blazers and P. In , fashion stretched, softened and became even more body conscious. A woman wanted to look lean, linear and long. The sometimes funny, frequently edgy and nearly always mini-skirted girl of recent years grew up. Her fashion image became more feminine, sensuous and sophisticated. She wore softer, clingier clothes. Sweaters and sweater dresses now hugged every part of her figure, particularly around the ribs, waist and hips.
Instead of choosing a hemline, designers gave women the choice. Both in Paris and in the United States, couturiers showed maxi-lengths, but were aware of sales enough to keep some styles short.
The long, lean line was the most obvious fashion trend in Elongation was accomplished by extended skirts, long, straight-cut pants or, if she had long legs herself, they were accentuated by sheer dark tights.
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