David Beckham films underwear shoot on London rooftop

Elegant and stylish, David Beckham's H&M underwear range offers lasting all-day comfort. It fits close to your skin, providing a snug but breathable fit. You can wear the underwear with jeans and a David Beckham shirt for a causal date, or beneath a tuxedo before heading out for a fancy dinner.

For me this felt more than a campaign — it was like directing a short film. The new collection is now available. Even better, David Beckham underwear also comes in packs, giving you a convenient way to stock up on all your bodywear needs.

David Beckham set hearts aflutter when his new H&M underwear advert was released on the same day that he took part in a live Twitter chat with fans. The advert sees the topless football star.
Bex in action Rex / Daily Telegraph via Newscred Film director Guy Ritchie has captured David Beckham's forthcoming advertising campaign for his H&M .
Designed by Beckham’s in-house team, the David Beckham Underwear line focuses on fit, function, comfort, longevity and design to present a range of new classics. The collection provides quality products positioned to set a new standard in men’s underwear for the 21st century.
David Beckham He's been a marketer's dream for years, so it's no wonder that Beckham has had his own underwear range and has modeled for one of the biggest designers in the world.
David Beckham He's been a marketer's dream for years, so it's no wonder that Beckham has had his own underwear range and has modeled for one of the biggest designers in the world.
David Beckham Underwear

Debuting during the US Superbowl on 2 February, stills from the commercial have been released, which sees Beckham locked out of a photo shoot on a rooftop in his underwear trying to escape, and performing some pretty impressive stunts in the process.

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David Beckham was spotted scaling a rooftop in London in his underwear on Wednesday morning. The former footballer, 38, looked typically toned as he weaved between scaffolding and air vents on the. Debuting during the US Superbowl on 2 February, stills from the commercial have been released, which sees Beckham locked out of a photo shoot on a rooftop in his underwear trying to escape, and performing some pretty impressive stunts in the process. Bex in action Rex / Daily Telegraph via Newscred Film director Guy Ritchie has captured David Beckham's forthcoming advertising campaign for his H&M .